About Smart Choice Group

At Smart Choice Group our mission is to provide the market with sustainable efficient brands

About Smart Choice Group

At Smart Choice Group our mission is to provide the market with sustainable efficient brands! Smart Choice Group FZ - LLC is a private company was founded in 2014 at United Arab Emirates as distribution and trading for mobile and electronic devices. Smart Choice Group started as trading of electronic device Mobile, Tablet, TV, IOT and Mobile accessories. In 2021 we started our own brands Smart and i-Plus.

Smart Choice Group promotes ubiquitous connectivity and promotes equal access to networks, laying the foundation for an intelligent world. Delivering diversified computing power to deliver the ubiquitous cloud and intelligence. we bring reliable devices that allow people to enjoy a smooth experience at reasonable prices to help all industries and organizations become more agile, efficient and dynamic. redefine the user experience with smart devices to provide consumers with more personalized and intelligent experiences in all scenarios, including home, travel, office, entertainment, fitness and health.



Our Vision

Smart Choice Group is focused on becoming the most user-centric mobile and electronic devices trading company, constantly striving to exceed expectations through innovation in software, hardware and services.

Our Mission

Smart Choice Group's mission is to bring digital solutions to every person, home and organization for a fully connected and intelligent world.

Our Values

Our Smart Choice Group's values ​​shape the culture of our organization and define the character of our company. We live our core values ​​through our individual actions. They form the basis of our actions and decisions.




Quality Policy

  • Always remember that quality is the foundation of Smart Choice Group's survival and why customers choose Smart Choice Group.
  • We accurately communicate customer requirements and expectations throughout Smart Choice's value chain to build quality together.
  • We respect rules and processes and do things right the first time. We harness the potential of our employees around the world for continuous improvement.
  • We work with our clients to balance opportunities and risks, respond quickly to needs, and achieve sustainable growth.
  • We strive to provide our customers with quality-assured products, services and solutions, and to ensure that our customers always experience our commitment to creating value for each.